Bowerman's style led to the introduction on the "Moon Shoe" in 1972, so named as the waffle tread was stated to resemble the footprints still left by astronauts over the Moon.

Nike was an early 솔루션 adopter of Net promoting, e mail management technologies, and using broadcast and narrowcast interaction systems to produce multimedia advertising campaigns.

As a way to refocus its business enterprise lines, Nike started divesting by itself of many of its subsidiaries within the 2000s.